Digital marketing and automation for fitness, health and wellness businesses

Let us be your virtual assistant (VA) for digital marketing and marketing automation to create fantastic customer experiences, so you can focus on what you do best.

Our Services

We'll set up, optimise and automate your client scheduling, payments, email marketing, and client communications.

Appointment Scheduling

Acuity. Calendly. DaySchedule. With seamless client scheduling, secure payments, and workflow automation, all you have to do is show up on time.


Payments & Invoicing

Stripe. Square. Xero. We bring everything together that’s required to accept payment, automate financial processes, and ultimately grow revenue.


Email Marketing

MailChimp. CoverKit. Neo. Send beautiful emails to your subscribers with beautiful landing pages and sign up forms that make you stand out.


Marketing Automation

ActiveCampaign. HubSpot. Connect all the dots with automated client communications that create fantastic customer experiences.

Why Choose Us

Whether your requirements are big or small, we aim to partner with you in a way that works for you, so you can focus on running your business.

Client focused

Ideally, we see ourselves as your digital partner. An advocate for your brand helping you achieve your marketing goals and long-term success. We like to stand in your shoes and then your customer’s shoes. 

Nimble & Flexible

We respond and flex in a way that suits your business’s priorities, resources and budget. We respond to your needs quiclky. This might be help with a small single task or a several hours each month. No job is too big or too small.

Personal Care

We bring personal care and accountability to each project I work on. We like to stand in your shoes and then your customer’s shoes. We bring positivity to our working relationship. We also bring creativity, vision, and technical know-how.

Proven Success

We have more than 20 years of web & digital marketing experience. We have helped many businesses achieve long-term sustainable growth. When your business upswings, so does ours.

About Upswing

We’re digital specialists, who have chosen to focus on supporting businesses in the fitness, health & wellness space.

Over time we gradually worked with more and more businesses in the fitness, health & wellness, until it made sense for us to work exclusively for clients in this industry.

We know that you may not have the time, resources, or expertise to implement and optimise digital apps that create great client experiences. That’s where we come in, so you can focus on what you do best.

Client Testimonials

The most amazing thing about these guys is the wonderful combination of technical skill, creativity, industry experience and a down to earth approach to engaging me as a client. I've learnt heaps. Big thanks to the dynamic duo of Jo and Paul.
Howard Todd-Collins - Client Testimonial
Howard Todd-Collins
“Paul has been managing my Google Ads for a year now and my business has really benefited.”
Jo Woods - Client Testimonial
Jo Woods
"I thoroughly enjoyed working through the creative process with this dynamic duo. They bring such a great skill set between them. We are so happy with our new branding and website. Highly recommend them!"
Deborah Albrecht - Client Testimonial
Deborah Albrecht

Upswing your health & wellness business with digital transformation.

Book a complimentary chat to see how we can help you.